Digital interactive exhibition designed for Tsubaki's 20th Anniversary event held in Plaza Singapura.
Our work spanned three sections of the roadshow exhibition. As part of Light Trace Studio, my contributions included creative direction, concept development, and Unreal Engine development.
WHISPERS OF CAMELLIA
Step into the heart of the beginning.
At Whispers of Camellia, discover the beauty behind the camellia’s essence. Inspired by the quiet moment of extraction, this immersive space celebrates the purity and care at the heart of every TSUBAKI experience!
We designed a motion-triggered interaction that reveals a camellia garden behind a golden curtain of tsubaki oil.
IN BLOOM IN LIGHT
A bloom of camellia. A silhouette of shine.
Discover In Bloom in Light, an immersive installation where light, movement, and the beauty of the camellia come together to create a moment worth experiencing.
Placing a camellia seed in the podium activates an animated sequence illustrating the extraction of tsubaki oil.
THE WORLD OF TSUBAKI
Discover the world of TSUBAKI.
Explore our signature range through a journey of sensorial discovery, where every product invites you to experience Japanese salon-quality hair up close!
An interactive polarising lens reveals a hidden display.